Books To Believe In
an imprint of Thornton Publishing
Books To Beleive In
offers these resources for writers and authors.


Free Publishing Resource:

Read EJ Thornton's blog posts at
EJ Thornton's blog on Wordpress


Launch Your Book Big by the staff at Books To Believe In



Books to Believe In's latest book is about launching your book to an eager and waiting audience

Launch Your Book Big by EJ Thornton, Capri Brock & John Craig


Click above to read the free preview
the of
Launch Your Book Big
by EJ Thornton, Capri Brock, John Craig and the staff at Books To Believe In

Thornton Publishing / Books To Believe In is a mid-range publishing house located in Parker, Colorado by EJ Thornton in 2001.

With imprints of Books To Believe In and Profitable Publishing, Thornton Publishing has been practicing its trademarked version of publishing called Partner Publishing™ since 2001, publishing over 300 books and selling thousands and thousands of these books. The owners are also authors having written over 50 titles between them and selling hundreds of thousands of copies of those books. Teaching a primary focus of partner publishing and a free class explaining partner publishing comparing it to the other methods of publishing can be found at: EJ Thornton's teaching website.

Books to Believe In and EJ Thornton created the Rocky Mountain Writer's Summit which is the premier author educational event in Colorado. This event brings in dozens of experts attracting hundreds of authors who want to learn how to get their book further down the publishing path.


Books To Believe In presents:
Accelerated Book Marketing's Tip #25:

Commercially publishing a book takes between 12-24 months AFTER you sign a contract with a publisher. If your subject is more timely than that, you need to seriously consider self-publishing or partner publishing your book.

Many non-fiction books are quite timely. Waiting for 2 years to get a book on the topic out on the market could significantly damage your chances for success. There are many ways to publish your work that gets your information to the market much more quickly.

Accelerated Book Marketing - the fastest way to get your book into your reader's hands



If you are not yet well-known and no one knows the title of your book - then your future customers aren't searching for you on the Internet. How do you get them to discover your book? It's easy. The concept is called Associative Marketing and publishers have been using it since time began to sell books.

Advanced Book Marketing by EJ Thornton



Free Publishing Resource:
Listen to the free class teaching
authors about Partner Publishing™
by Books To Believe In

Very Valuable Book Marketing Resources

Advanced Book Marketing - A publisher's secret for selling more books

EJ Thornton of Books To Believe In

EJ Thornton has published hundreds of books for over 100 authors and knows the ins-and-outs of the publishing and marketing business. Let her teach you the most effective tool on the book selling scene today - a little something she calls 'Associative Marketing'...

ISBN:0982083866

1001 Ways to
Market Your Book

John Kremer

A classic book marketing reference for the self-published author who need innovative ideas when it comes to book marketing both traditionally and in cyberspace.

ISBN:091241149X

Profitable Book Publishing

EJ Thornton

This is the text book from EJ Thornton's trademark class, How to Publish Your Book. Profitable Book Publishing explains all methods of publishing, and highlights Books To Believe In's trademark publishing process called Partner Publishing.

ISBN:1932344500

Guaranteed Routes to Success for Writers & Authors A road map through today's dramatic changes in publishing!

Othniel J. Seiden

Books To Believe In has dubbed Othniel J. Seiden "Colorado's Most Prolific Author" - He knows about Jewish History, medicine, psychology and sex, but most of all he knows about Writing!

ISBN:B00FQ8ACYU

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Before you can make your book a best-seller
It has to get published
These publishing books will show you the way!

The Basics of Profitable Publishing

EJ Thornton

Used as a text book for over a decade in publishing classes all over Colorado, Idaho & Nebraska. This book explains publishing terminology, publishing choices, what the author has to do whether they decide to self-publish or commercially publish their book.

ISBN:1932344500

Publishing Possibilities

Cheryl Pickett

If you're blanketed in confusion over possible publishing options, this book presents an overall explanation publishing choices and possibilites.

ISBN:0615260802

Putting Your Passion Into Print

Arielle Eckstut & David Sterry

Eckstut & Sterry interviewed publishing insiders agents, editors, authors, & booksellers; real-life publishing success (and failure) stories; sample proposals, object lessons, queries, resources guide, etc.

ISBN:0761131221

The Well-Fed Self-Publisher

Peter Bowerman

How to Turn One Book into a Full-Time Living is not only the subtitle of this book, but something most authors dream of doing. Here is your roadmap! Write once & prosper...

ISBN:0967059860

Before they can become bestsellers
They have to get written...
Here's help!

So You Want To Write A Book

Othniel J. Seiden

Colorado's most prolific author shares his techniques for writing his books, fast, effectively and profitably. He shares his experience in both the commercial publishing world and the self-publishing world.

ISBN:098019413X

Writing Secrets of 33 Bestselling Romance Authors

Jude Willhoff

Willhoff interviewed 33 of the world's best-selling romance authors and they told Jude Willhoff how they achieved success. There was something very important they all shared, you'll need it to. Find out what it is...

ISBN:B00G7I5A9K

On Writing

Stephen King

Two books in one, King first gives his autobiography where you can imagine where some of his characters came from. Then he teaches by gifting you with whole writer's "tool kit": reading lists, writing assignments, and valuable advice.

ISBN:0743455967

On Writing Well

William Knowlton Zinsser

The Classic Guide to Writing Nonfiction teaches a strong and clean writing style. If you are writing non-fiction, this is a must-read!

ISBN:0060891548

Style Guides and other resources authors need...
Recommended by Books To Believe In

The Elements of Style

William Strunk & E.B. White

Strunk & White literally wrote the book on style. If you have grammatical questions about your manuscript, check here, before you pay an editor. It will be the best money you ever spent!

ISBN:0205632645

Chicago Manual of Style

University of Chicago Press Staff

Another style book - this one much more robust that Strunk & White's because it contains sample publishing contracts and dabbles in the intellectual property aspects of writing, publishing and selling books.

ISBN:0226104036

2010 Writer's Market Deluxe

Robert Lee Brewer

The Writer's Market will list all the publishers in North America along with their publishing guidelines, editor's names and contact information. It is a resource many authors use when choosing where to send their book query letters.

ISBN:1582975809

The Associated Press Stylebook 2014

Associated Press

Associated Press Stylebook and Briefing on Media Law

ISBN:098019413X

Table of Contents of
The Basics of Profitable Publishing



  • Foreword

  • Your Book is Your Baby - Treat it like one

  • First Time Author's Curse

  • Publishing is the Easy Part

  • Publishing Basics

  • Your Copyright

  • Other's Copyrights

  • Creative Rights

  • ISBN

  • Title Considerations

  • Trademarks

  • Who's Who & What's What

  • The Publisher

  • The Author

  • The Graphic Designer

  • The Illustrator

  • The Distributors

  • The Editors

  • The Literary Agents

  • The Reviewers

  • The Sales Force

  • Types of Publishing

  • Elements of a Publishing Contract

  • Commercial Publishing

  • Self Publishing Large Quantities

  • Self Publishing Digital Press

  • Partner Publishing

  • Choosing a Publisher

  • How to choose your publisher

  • Query Letters

  • Rejection

  • Extra Genre Specific Issues

  • Children's Book Issues

  • Cookbook Issues

  • Non-Fiction Book Issues

  • It's Published... Now What?

  • Launch It

  • Promote It

  • Publicity vs. Advertising

  • How to Build a Press Kit

  • Marketing Firms

  • Book Signings

  • Internet

  • "Lover" age

  • Promotional Materials

  • Radio & Television

  • Speaking Engagements

  • Creative Ideas

  • Networking

  • Your Book Project is a Business - Treat it like one

  • First Things First

  • Profitability Plan

  • Pricing

  • The Natural Progression

  • Companion Products

  • Resources

  • Averages & Anecdotes

  • Conclusion


Read along with

The Basics of Profitable Publishing!

Today's selected chapter...

Your Book

is Your Baby.

Treat it Like One!

Most authors refer to their book as their "baby" without really knowing how accurate that comparison is. Writing a book is like a pregnancy, long, drawn out and private - only you can do it. It has to grow from the seed of an idea to the actual entity we hold in our hand the first time we see it in print. That first meeting is an incredibly memorable experience! Some people cry, some jump up and down - most just stand in awe that the book is finally real and they can hold it in their hands. Most, women at least, clutch it to their chest and are so proud, they can't hold back the tears.

It's a Book!

It's a Baby!

Now, this book, like a baby, needs to be taken to professionals to "check it out." It needs an editor, a baby book doctor, to clean it up, check it out, cure its woes and medicate its weak spots. The editor, like a pediatrician, is on your side and wants what you do - a healthy baby book! Editors can cost you money, but you'd pay a doctor - right? You wouldn't trust your baby's health to an amateur (like your neighbor or your sister - even though they got an "A" in High School Health Class), so why would you trust your baby book's well-being to one? If you're smart, you won't.

Next, you want to share your baby with others. You want the world to know how great your baby is. This is where most new book parents go wrong. They think the book can speak for itself. It can't! You're going to be working long hours and sacrificing a lot of sleep. Much like a newborn baby is a full time job, so is a newborn book. New parents don't get a lot of rest because the demands of a baby are so intense - it is that way here too. You've taken on another full time job introducing your baby to the world. A press kit needs to be developed, press releases need to be written and sent, reviews need to requested, interviews need to be scheduled, book clubs and book stores need to be approached, book signings scheduled and networking needs to be done! Don't you send out birth announcements? Don't you schedule christenings and take your baby places to introduce them to the world? It's the same concept. No one knows about your baby has arrived, unless you tell them.

You'll have to invest money to support your new book project, just like you'd support your new baby. They can't support themselves yet - let alone you - it's crazy to expect them to!

Many book parents don't sell out of their first print run because they expect their baby to come out walking and talking. That baby needs carried and dressed and driven everywhere to introduce it to its readers. Then its readers will start to talk about it (a voice of its own). Its readers will recommend it to others (it starts to walk on its own). Now, thanks to your efforts and encouragement, you start to see your baby start to walk and talk on its own. And it's a thrill to start seeing sales come through from efforts beyond your own!

Your first print run will be as much expense as profit and so much work, you'll wonder why you're bothering. Many young parents ask themselves questions like, "Why did we want this again?" But then they pick up their baby, feel the love again, regain their strength and get going again. When the first print run is sold out - it is a milestone. Your baby is growing up and it's taken its first few steps.

When you make it into your second printing, you can see the impact of the first round's efforts and you, as a book parent, mature and enjoy how your book has grown. Now the book can support itself a little. This stage is much akin to when a child starts working odd jobs, like babysitting or lawn mowing. They create their own spending money - and they want to spend it on themselves! Hoorah! So, do - spend that money on the book, invest in advertising or flyers and postage or promotional material, memberships to authors groups or conferences or your own booth at trade show, and entry into catalogs with a good circulation. All these things the book can now do for itself and you can watch these new ventures pay off and ultimately, your second print run is sold out! You baby is growing up (but you're still probably driving them everywhere). You can see the potential of this new family member, you can see their personality develop and how they interact with the world. And you are so proud!

During the third and fourth printings, you're dealing with a young adult book. They're out on their own, they're earning their own way, but they still want and need your involvement and encouragement in their lives and you love them so much, you know you'll always be there for them.

If they make it to this point and you haven't quit on them (because it's only you who can quit), then it can support itself and in return take care of you. It has arrived! Your baby is all grown up, but just like adult children, you're still very involved in their life.

Now, what if you're a prolific writer? Just like that prolific parent, there's a second book on the way, while the first one is barely learning to walk. It happens, and with most authors, it happens A LOT! Like with a second baby, you're not so scared, you're smarter now, and you know without being told or questioning all the things that you need to do for a baby. The older sibling book many times can be helpful in raising the new book (especially if it is a series), but each will always be an individual (even if they look alike). Don't forget that, when you have a little family of books growing up right before your very eyes!

The other main point that new authors forget is that a book is a lifetime commitment - they'll have this beautiful baby all the rest of their lives and frankly, it will live on beyond them, just like our children do. Each one is a new addition to the family and must be nurtured and taken care of. You have the rest of your life to have a relationship with this baby and to watch it grow and become.

Don't rush the process, it is all a wonderful ride!




© 2014 John Clark Craig and Books to Believe In
"The place to find your book on the Internet"

Your Book

is Your Baby.

Treat it Like One!

Most authors refer to their book as their "baby" without really knowing how accurate that comparison is. Writing a book is like a pregnancy, long, drawn out and private - only you can do it. It has to grow from the seed of an idea to the actual entity we hold in our hand the first time we see it in print. That first meeting is an incredibly memorable experience! Some people cry, some jump up and down - most just stand in awe that the book is finally real and they can hold it in their hands. Most, women at least, clutch it to their chest and are so proud, they can't hold back the tears.

It's a Book!

It's a Baby!

Now, this book, like a baby, needs to be taken to professionals to "check it out." It needs an editor, a baby book doctor, to clean it up, check it out, cure its woes and medicate its weak spots. The editor, like a pediatrician, is on your side and wants what you do - a healthy baby book! Editors can cost you money, but you'd pay a doctor - right? You wouldn't trust your baby's health to an amateur (like your neighbor or your sister - even though they got an "A" in High School Health Class), so why would you trust your baby book's well-being to one? If you're smart, you won't.

Next, you want to share your baby with others. You want the world to know how great your baby is. This is where most new book parents go wrong. They think the book can speak for itself. It can't! You're going to be working long hours and sacrificing a lot of sleep. Much like a newborn baby is a full time job, so is a newborn book. New parents don't get a lot of rest because the demands of a baby are so intense - it is that way here too. You've taken on another full time job introducing your baby to the world. A press kit needs to be developed, press releases need to be written and sent, reviews need to requested, interviews need to be scheduled, book clubs and book stores need to be approached, book signings scheduled and networking needs to be done! Don't you send out birth announcements? Don't you schedule christenings and take your baby places to introduce them to the world? It's the same concept. No one knows about your baby has arrived, unless you tell them.

You'll have to invest money to support your new book project, just like you'd support your new baby. They can't support themselves yet - let alone you - it's crazy to expect them to!

Many book parents don't sell out of their first print run because they expect their baby to come out walking and talking. That baby needs carried and dressed and driven everywhere to introduce it to its readers. Then its readers will start to talk about it (a voice of its own). Its readers will recommend it to others (it starts to walk on its own). Now, thanks to your efforts and encouragement, you start to see your baby start to walk and talk on its own. And it's a thrill to start seeing sales come through from efforts beyond your own!

Your first print run will be as much expense as profit and so much work, you'll wonder why you're bothering. Many young parents ask themselves questions like, "Why did we want this again?" But then they pick up their baby, feel the love again, regain their strength and get going again. When the first print run is sold out - it is a milestone. Your baby is growing up and it's taken its first few steps.

When you make it into your second printing, you can see the impact of the first round's efforts and you, as a book parent, mature and enjoy how your book has grown. Now the book can support itself a little. This stage is much akin to when a child starts working odd jobs, like babysitting or lawn mowing. They create their own spending money - and they want to spend it on themselves! Hoorah! So, do - spend that money on the book, invest in advertising or flyers and postage or promotional material, memberships to authors groups or conferences or your own booth at trade show, and entry into catalogs with a good circulation. All these things the book can now do for itself and you can watch these new ventures pay off and ultimately, your second print run is sold out! You baby is growing up (but you're still probably driving them everywhere). You can see the potential of this new family member, you can see their personality develop and how they interact with the world. And you are so proud!

During the third and fourth printings, you're dealing with a young adult book. They're out on their own, they're earning their own way, but they still want and need your involvement and encouragement in their lives and you love them so much, you know you'll always be there for them.

If they make it to this point and you haven't quit on them (because it's only you who can quit), then it can support itself and in return take care of you. It has arrived! Your baby is all grown up, but just like adult children, you're still very involved in their life.

Now, what if you're a prolific writer? Just like that prolific parent, there's a second book on the way, while the first one is barely learning to walk. It happens, and with most authors, it happens A LOT! Like with a second baby, you're not so scared, you're smarter now, and you know without being told or questioning all the things that you need to do for a baby. The older sibling book many times can be helpful in raising the new book (especially if it is a series), but each will always be an individual (even if they look alike). Don't forget that, when you have a little family of books growing up right before your very eyes!

The other main point that new authors forget is that a book is a lifetime commitment - they'll have this beautiful baby all the rest of their lives and frankly, it will live on beyond them, just like our children do. Each one is a new addition to the family and must be nurtured and taken care of. You have the rest of your life to have a relationship with this baby and to watch it grow and become.

Don't rush the process, it is all a wonderful ride!

Publishing Basics

Other's Copyrights

How and when to use someone else's work within your book. Public Domain: Those works whose copyright has expired. How to find out if something is in the public domain - good old fashioned research. Life + 70 years (or if work of corporate authorship, the shorter of 95 years from publication, or 120 years from creation). Copyrights do expire and can not be renewed. But during that 70 year grace period, they are owned by the estate of the author and use of them can still result in a copyright infringement.

Formal Release: Write to the author of the work you want to cite in your book and ask them for a written release, such that you can use that portion of their work in the body of your work. If you fail to do that, it would result in a charge of plagiarism. Moving ahead with the project could result in a copyright infringement law suit. Not worth it! Releases are pretty easy to obtain if you plan on using their work in a way that they would approve of.

Acknowledgement and Fair Use: What if it is just a little bit of the work? For example, you want to use several different display quotes at the beginning of each chapter in your book. Isn't an acknowledgement enough?

The Fair Use principle is applicable when you are only using VERY small portions and giving the accurate credential for the work. It can be cited when the piece is used for educational purposes and CAN NOT in any way interfere with the original author's ability to benefit from it.

This is very treacherous territory, if you are unsure at all of what you are referencing, please contact an intellectual property attorney for the most up-to-date advice, applicable to your specific situation.


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