Thornton Publishing and Books To Believe In
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The Basics of Profitable Publishing

Publishing is the easiest milestone in a book's lifespan. Understand the 4 major possible ways to publish your book and the pros and cons of each. Learn how to hire literary agents, editors, graphic artists, web designers and get publisher's interested in your project!

The Basics of Profitable Publishing by EJ Thornton


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The Basics of Profitable Publishing




Free Publishing Resource:
Read EJ Thornton's column at
Denver Publishing Examiner.com

Thornton Publishing is a mid-range publishing house located in Colorado.

With imprints of Books To Believe In and Profitable Publishing, Thornton Publishing has been practicing its trademarked version of publishing called Partner Publishing™ since 2001, publishing over 200 books and selling thousands and thousands of these books. The owners are also authors having written over 20 titles between them and selling hundreds of thousands of copies of those books. Teaching a primary focus of partner publishing and a free class explaining partner publishing comparing it to the other methods of publishing can be found at: EJ Thornton's teaching website.

Books to Believe In created the Rocky Mountain Writer's Summit which is the premier author educational event in Colorado. This event brings in dozens of experts attracting hundreds of authors who want to learn how to get their book further down the publishing path.

Accelerated Book Marketing's Tip #41:


The first law of Book Marketing:

Writing a book is not a get rich quick scheme, but if planned properly, it can be extremely lucrative!

Advanced Book Marketing - a publisher's secret to book publishing success

If you are not yet well-known and no one knows the title of your book - then your future customers aren't searching for you on the Internet. How do you get them to discover your book? It's easy. The concept is called Associative Marketing and publishers have been using it since time began to sell books.

Advanced Book Marketing by EJ Thornton

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read a selected chapter from
Advanced Book Marketing




Free Publishing Resource:
Listen to the free class teaching
authors about Partner Publishing™.

Very Valuable Book Marketing Resources

Advanced Book Marketing - A publisher's secret for selling more books

EJ Thornton

EJ Thornton has published hundreds of books for over 100 authors and knows the ins-and-outs of the publishing and marketing business. Let her teach you the most effective tool on the book selling scene today - a little something she calls 'Associative Marketing'...

ISBN:0982083866

1001 Ways to
Market Your Book

John Kremer

A classic book marketing reference for the self-published author who need innovative ideas when it comes to book marketing both traditionally and in cyberspace.

ISBN:091241149X

A Simple Guide
to Marketing Your Book

Mark Ortman

What an author and publisher can do to sell more books is a complete source guide for marketing including information on distribution and creating a demand both in the brick and mortar bookstores and on the Internet.

ISBN:0963469940

The Frugal
Book Promoter

Carolyn Howard Johnson

We recommend this book despite its subtitle "How To Do What Your Publisher Won't" because it is terribly misleading. Any author should do everything in their power to promote their own work whether or not their publisher is taking an active role, it is the author's responsibility to market their book.

ISBN:193299310X

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More resources for publishing books

Before you can make your book a best-seller
It has to get published
These publishing books will show you the way!

The Basics of Profitable Publishing

EJ Thornton

Used as a text book for over a decade in publishing classes all over Colorado, Idaho & Nebraska. This book explains publishing terminology, publishing choices, what the author has to do whether they decide to self-publish or commercially publish their book.

ISBN:1932344500

Publishing Possibilities

Cheryl Pickett

If you're blanketed in confusion over possible publishing options, this book presents an overall explanation publishing choices and possibilites.

ISBN:0615260802

Putting Your Passion Into Print

Arielle Eckstut & David Sterry

Eckstut & Sterry interviewed publishing insiders " agents, editors, authors, & booksellers; real-life publishing success (and failure) stories; sample proposals, object lessons, queries, resources guide, etc.

ISBN:0761131221

The Well-Fed Self-Publisher

Peter Bowerman

How to Turn One Book into a Full-Time Living is not only the subtitle of this book, but something most authors dream of doing. Here is your roadmap! Write once & prosper...

ISBN:0967059860

Before they can become bestsellers
They have to get written...
Here's help!

So You Want To Write A Book

Othniel J. Seiden

Colorado's most prolific author shares his techniques for writing his books, fast, effectively and profitably. He shares his experience in both the commercial publishing world and the self-publishing world.

ISBN:098019413X

Interviews with your Favorite Romance Authors

Jude Willhoff

Willhoff interviewed 29 of the world's best-selling romance authors and they told herJude Willhoff how they achieved success. There was something very important they all shared, you'll need it to. Find out what it is...

ISBN:1932344713

On Writing

Stephen King

Two books in one, King first gives his autobiography where you can imagine where some of his characters came from. Then he teaches by gifting you with whole writer's "tool kit": reading lists, writing assignments, and valuable advice.

ISBN:0743455967

On Writing Well

William Knowlton Zinsser

The Classic Guide to Writing Nonfiction teaches a strong and clean writing style. If you are writing non-fiction, this is a must-read!

ISBN:0060891548

Style Guides and other resources authors need...

The Elements of Style

William Strunk & E.B. White

Strunk & White literally wrote the book on style. If you have grammatical questions about your manuscript, check here, before you pay an editor. It will be the best money you ever spent!

ISBN:0205632645

Chicago Manual of Style

University of Chicago Press Staff

Another style book - this one much more robust that Strunk & White's because it contains sample publishing contracts and dabbles in the intellectual property aspects of writing, publishing and selling books.

ISBN:0226104036

2010 Writer's Market Deluxe

Robert Lee Brewer

The Writer's Market will list all the publishers in North America along with their publishing guidelines, editor's names and contact information. It is a resource many authors use when choosing where to send their book query letters.

ISBN:1582975809

The Associated Press Stylebook 2009

Associated Press

Associated Press Stylebook and Briefing on Media Law

ISBN:098019413X

Table of Contents of
The Basics of Profitable Publishing



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The Basics of Profitable Publishing!

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Publishing Basics

Your Copyright



You already have a defacto copyright for your book, thanks to the Intellectual property laws. Once your book is in a tangible form of expression, your book is protected.

Poor Man's Copyright - there's a better way!

This is an old convention that is not a good copyright practice and offers no protection. It was when the author sends a copy of his/her own manuscript to themselves in the mail. It wouldn't be opened, and if there was ever a copyright challenge, the postmark was to serve as proof of copyright date.

A better way: Use the same postage and send it to your lawyer or your accountant.

If you want more "proof of copyright," send it to a non-bias third party, such as an account, a lawyer, a minister, a business onwer, someone who will save it and document the day they received it. This person can then testify in court on your behalf and produce proof that you had it in a tangible form of expression as of the date they received it.


LCCN: Library of Congress Catalog Number



This is the number that the Library of Congress issues you when you apply for a formal copyright. It costs $45.00 (at present) to register. Your registration becomes effective on the day that the Copyright Office receives the application, payment, and copies in acceptable form. If your submission is in order, you will receive a certificate of registration in 4 to 5 months.

For more information and to obtain a copy of the form to submit to the library of congress, visit:
http://www.copyright.gov/register/literary.html

Do you need one?

Only if you want to be taken seriously.

Major bookstore chains require that you have one or are in the process of registering for one. If you apply to one of the major bookstore chains for placement before you have this - you must include this verbiage on your "legals" page:



Cataloging in Publication Data
is on file with the Library of Congress



Some book distribution centers only pull their information from the Library of Congress (not RR Bowker), so if you want to appear in their databases, it is also a must. The main one who plays by these rules is the Midwest Library Service. So, if you want to have your book on the shelves of libraries in the mid-west, serviced by this distributor, then you must have an LCCN.

Do you need to spend the money to get an LCCN? Yes, if you ever intend to become a commercial success with your book.

Do you need to spend the money to get an LCCN? If you ever need to file a copyright infringement law suit against someone else, most courts will not ever hear the case if the formal copyright has not been filed.

Don't think that obtaining a copyright is insurance against someone stealing from you, it is not!!! What it does give you is a way to get back what is yours.